Zhengzhou Juyou Food Additives Co., Ltd. participated in the Mexican Food Technology Exhibition

Initiating a New Journey into the Latin American Market

From October 2nd to 3rd, 2024, Zhengzhou Juyou Food Additives Co., Ltd., as a representative enterprise in China's food additive industry, participated in the Mexican Food Technology Exhibition (Food Summit Expo) held at the Centro Citibanamex exhibition hall in Mexico City. This exhibition was hosted by the renowned Mexican organizer, Enfasis Alimentacion Company, attracting 450 exhibitors from around the world and over 20,000 professional visitors. It has become one of the most influential industry events in the food technology field in the Latin American region.

Zhengzhou Juyou Food Additives Co., Ltd. showcased its core products - natural food additives, functional food ingredients, and environmentally friendly chemical raw materials - at the exhibition. The exhibits included nearly 20 products such as sodium alginate, soy protein extract, and vitamin compound preparations. With its green production process and international-leading quality standards, it attracted many Latin American customers to stop and negotiate.

Zhengzhou Juyou Food Additives Co., Ltd. showcased its core product at the exhibition. Together with domestic counterparts, Zhengzhou Juyou formed the "China Pavilion" to comprehensively present the innovative achievements of China's food industry. During the exhibition, our company held in-depth discussions with many local food enterprises in Mexico and meat processing enterprises in Brazil, among others, from international clients. We reached preliminary cooperation intentions on topics such as customized ingredient solutions and joint research and development.

 As the second-largest economy in Latin America, Mexico's food industry has an annual output value of over 150 billion US dollars, but its reliance on imported food additives is as high as 40%. The general manager of Zhengzhou Juyou stated in an interview: "Mexico is not only a stepping stone for us to enter Latin America, but also an important hub for the North American market. We plan to collaborate with local research institutions to develop characteristic products that suit the dietary culture of Latin America."

In the future, Zhengzhou Juyou Food Additives Co., Ltd. has plans to further expand its market share in Latin America by achieving a precise alignment between 'Made in China' products and the Latin American market. This exhibition is not only a significant milestone for Zhengzhou Company in its efforts to enter the international market, but also marks that Chinese food additive enterprises are integrating deeply into the global food industry chain through technological innovation as a bond.