From May 23rd to 25th, the 20th China International Food Additives and Ingredients Expo (FIC 2025) was grandly held at the Zhongyuan International Convention and Exhibition Center in Zhengzhou. As a leading enterprise in the domestic food sweetener field, Zhengzhou Ju You Company showcased a variety of innovative products and customized solutions at the exhibition, once again becoming the focus of the industry with its technical strength and market insight.

**Launch an innovative product portfolio and define new industry standards**

At this exhibition, our company has set the theme as "Natural, Healthy, Precise Sugar Reduction", and has created an immersive experience area. The core exhibits include

 This exhibition features: 1. The new generation of natural sugar substitutes: A zero-calorie sweetener developed based on plant extraction technology, with high-temperature resistance breaking the application bottleneck in the baking field; 

     2. Customized blending solutions: Providing flavor-sweetness-cost balance solutions for specific industries such as beverages and dairy products to meet the reduction of sugar requirements; 

     3. Digital transformation achievements: For the first time, the intelligent ratio adjustment system for sweeteners was publicly displayed, enabling customers to submit their requirements online and receive sample solutions within 48 hours.

"Deep technology empowerment, building a strategic cooperation ecosystem"

        During the exhibition, the company's technical team conducted a total of 32 special negotiations:

- Reached a "reducing sugar without sacrificing flavor" joint development agreement with 8 chain bakery brands

- Customized sweetening solutions for 3 multinational beverage enterprises for the Southeast Asian market

- Established a regular technical training mechanism with 15 regional food factories

"Forward-looking planning garners market recognition"

     On the closing day of the exhibition, our company signed an annual strategic agreement with a leading domestic functional food enterprise. The first batch of orders included 3 new types of sugar substitutes for application. The company's marketing director disclosed: "The medical-grade sweetener launched this year has passed FDA certification and is currently in the process of cooperating with 12 health food enterprises." Among the new potential customers acquired during the exhibition, 46% came from emerging fields such as health food and special medical food. This optimization of the market structure confirms the forward-looking nature of our company's "technology-driven value" strategy.

Future Outlook

     "Participating in the exhibition is not only for obtaining orders, but also for engaging in discussions on industry trends. The general manager of our company stated that in 2026, an application research and development center will be established to deepen collaborative innovation with customers. With the advancement of the domestic sugar reduction initiative, this technology-based enterprise, which has been deeply involved in the industry for 19 years, is now adopting a more open attitude to empower the transformation and upgrading of the food industry.