In recent years, with the awakening of health consciousness and the deepening of scientific research, sweeteners, an important member of the food additive family, are entering the public eye with a brand-new positive image. They are no longer merely "sugar substitutes", but technological pioneers that drive the transformation of healthy diets and help consumers enjoy "guilt-free sweetness".

The Health Engine in the Context of the Trend of Reducing Sugar Consumption

The World Health Organization and many national dietary guidelines have consistently emphasized the importance of reducing the intake of free sugars to address the challenges of chronic diseases such as obesity and diabetes. In this global health initiative, sweeteners have played a crucial role. Many countries explicitly encourage the use of sweeteners as an alternative to some sugar, providing consumers with more diverse options. The market for sugar-free beverages has maintained a growth rate of over 20% for several consecutive years, and certain well-known brands' sugar-free beverage lines have become market favorites, confirming the strong demand for sweeteners at the consumer level.

In 2024, the American Journal of Clinical Nutrition published a comprehensive study that indicated that the rational use of sweeteners can effectively reduce the risk of tooth decay and help control weight. For people who need to limit sugar intake, sweeteners are an important tool for improving the dining experience. From carbonated beverages to tea drinks and functional beverages, "0 sugar 0 calories" has become a standard option, meeting the dual pursuit of taste and health of the young generation.

Major enterprises are actively implementing sugar reduction strategies and incorporating the use of sweeteners into their sustainable development goals. A major international beverage company announced that by 2025, the average sugar content of its global products will be reduced by 20%. The sweetener technology is the core path to achieving this goal.

"Sweeteners are the health gift that food technology has given to modern people."

"Sugar substitutes are based on science and driven by innovation, helping consumers enjoy a 'sugar reduction without loss of sweetness' lifestyle. This sweet transformation that starts in the taste buds and concerns health is reshaping our future diet."